Trophy Pizza Box

 1 Chef

1 Chef

1a You can click this image to enlarge.

 1b Close up arm tattoo

1b Close up arm tattoo

 1c Close up neck tattoo. I put the bird from State of Beer in there as kind of a fun Easter egg.

1c Close up neck tattoo. I put the bird from State of Beer in there as kind of a fun Easter egg.

 2a Two color

2a Two color

2b You can click this image to enlarge.

 2c 1 color

2c 1 color

 2d

2d

Below are some initial concepts in a couple different directions for the pizza box. Out of the three colors they offer, I thought the classic black and red was the clear winner. I also showed two of the mock ups as just black in case there is some great price break for doing only one color.

For now I am focusing on the top to decided the direction, before moving to the bottom or sides. But I did throw the six pizza names on each one just so it wouldn't be blank.

 1. This is a funny twist on the old pizza boxes and imagery that feature the classic chubby Italian pizza chef (basically giving him a makeover to reflect what you would expect to see in modern kitchens). This direction could produce some nice little secondary graphics like the ring, button and tattoos that could be spread around the rest of the areas on the box or even napkins or ADs.

1. This is a funny twist on the old pizza boxes and imagery that feature the classic chubby Italian pizza chef (basically giving him a makeover to reflect what you would expect to see in modern kitchens). This direction could produce some nice little secondary graphics like the ring, button and tattoos that could be spread around the rest of the areas on the box or even napkins or ADs.


 2. This would be more of a cool almost over the top illustration of a slice being served. I sketched this out with classic toppings, but could would consult with you guys on what kinda a pizza should be on there.

2. This would be more of a cool almost over the top illustration of a slice being served. I sketched this out with classic toppings, but could would consult with you guys on what kinda a pizza should be on there.


 3. This sketch is all about the location. Adapted from a few shots of the outside of the location, I really liked the dynamic angle with railing ornaments and of course the tank/grain storage? I could also see this as just black, like it is now, of throw some red in there for the brick, bike, logo etc.

3. This sketch is all about the location. Adapted from a few shots of the outside of the location, I really liked the dynamic angle with railing ornaments and of course the tank/grain storage? I could also see this as just black, like it is now, of throw some red in there for the brick, bike, logo etc.


 4. This is pretty much a theme-less direction. Just showcase the branding with a space-filling design or pattern. I could see other words like "fresh", "pizza" intertwined in the pattern. Or even little illustrations of toppings. Or even do something like above but as a stylized maze that people could actually interact with (and maybe a connect the dots on the bottom, word search?!)

4. This is pretty much a theme-less direction. Just showcase the branding with a space-filling design or pattern. I could see other words like "fresh", "pizza" intertwined in the pattern. Or even little illustrations of toppings. Or even do something like above but as a stylized maze that people could actually interact with (and maybe a connect the dots on the bottom, word search?!)