UPDATE 4

ntl20.png
ntl21.png

UPDATE 3

requested graffiti added:

ntl17.png
ntl18.png
ntl19.png

THE NATIONAL UPDATE 2

Sorry I must have misunderstood what you meant about keeping the other graffiti - I think I figured out a way we can use the cherry tree logo for the variant as well, hopefully all of this makes sense: 

 So in order to not have to add an extra screen, I had to remove the blue texture on one of the bricks (on the right pylon). This way we can just tape off the logo for the normal edition and remove the tape for the variants. I don't think it sticks out too much, most people probably wouldn't notice it... 

So in order to not have to add an extra screen, I had to remove the blue texture on one of the bricks (on the right pylon). This way we can just tape off the logo for the normal edition and remove the tape for the variants. I don't think it sticks out too much, most people probably wouldn't notice it... 

 close up of barn logo 

close up of barn logo 

 close up of cherry tree logo on untextured brick... 

close up of cherry tree logo on untextured brick... 

 This is how it looks without the 'missing' brick texture, so if we decide to not worry about the cherry tree logo on either version this would be the artwork...  

This is how it looks without the 'missing' brick texture, so if we decide to not worry about the cherry tree logo on either version this would be the artwork...  

THE NATIONAL UPDATE 1

Added the barn logo to the trestle. The Jade Tree logo is probably a bit too fine/detailed to really work in the context (see image below...). I think just keeping the barn logo consistent between the main edition and variant would be the way to go...

natl9.png
natl10.png
natl12.png
natl11.png

ALTERNATE COLORWAYS

Here are a few other color options for the variant (or the main edition - any combo works!)

 COLORWAY 1

COLORWAY 1

 COLORWAY 2

COLORWAY 2

 COLORWAY 3

COLORWAY 3

 COLORWAY 4

COLORWAY 4

 COLORWAY 5

COLORWAY 5

 COLORWAY 6 (ORIGINAL COLORS)

COLORWAY 6 (ORIGINAL COLORS)

THE NATIONAL // EAUX CLAIRES POSTER FINAL

Here's the final art for the Eaux Claires poster - it's set up to be a 3 color print. I'll send a few options for the variant colorway in a little bit. 

natl1.png
 added some classic suburban graffiti found on bridge trestles throughout north america - I think it gives it a bit of an edge and contrasts with the typical pretty nature scene. 

added some classic suburban graffiti found on bridge trestles throughout north america - I think it gives it a bit of an edge and contrasts with the typical pretty nature scene. 

natl3.png

THE NATIONAL // EAUX CLAIRES POSTER CONCEPTS

Here are a couple rough concepts for the Eaux Claires poster:

 I really love the idea of all these different bands and music fans descending on a smallish wisconsin town once a year - This is a sort of semi-abstract representation of all this creative & musical energy taking over the city during the festival in the form of cascading shapes. I think this could be really cool with a bright & bold color scheme, sort of a geometric fine art vibe. 

I really love the idea of all these different bands and music fans descending on a smallish wisconsin town once a year - This is a sort of semi-abstract representation of all this creative & musical energy taking over the city during the festival in the form of cascading shapes. I think this could be really cool with a bright & bold color scheme, sort of a geometric fine art vibe. 

 Eau Claire has tons of old railroad bridges going over the river - this would be a nice scenic river/bridge view with the band name worked into the bridge structure. I think we could use color to give this a cool twilight sunset feel. 

Eau Claire has tons of old railroad bridges going over the river - this would be a nice scenic river/bridge view with the band name worked into the bridge structure. I think we could use color to give this a cool twilight sunset feel.