Tallulah 3

Alright! First things first, since you guys like the rose direction I decided it needed to be completely redrawn to work well as a logo (in terms of versatility - explained below).

1. In this version of the illustration you will see that, although it works as positive on a light background, it does not produce a usable knockout for use on a dark background (applications such as the black awning - example in the last image of this page).

1. In this version of the illustration you will see that, although it works as positive on a light background, it does not produce a usable knockout for use on a dark background (applications such as the black awning - example in the last image of this page).

2. After being redrawn with close attention to the ratio of positive and negative areas you see that it produces an excellent knockout image to work perfectly on a dark background! Not to mention the positive outline is much stronger, crisper and more impressive.

2. After being redrawn with close attention to the ratio of positive and negative areas you see that it produces an excellent knockout image to work perfectly on a dark background! Not to mention the positive outline is much stronger, crisper and more impressive.


Other changes

You will also notice that the elaborate container around the rose is no longer with us. Such containers are a good way of working around a logo or illustration that does not have the ablility to be inverted or knocked out. With the new and improved illustration the container seemed unnecessary and actually takes away from the simple, unpretentious aesthetic we are striving for.

For this round I used a different byline "it's a beautiful thing" I think it was just in my head as I worked on the logo. I meant to ask you guys what you were thinking for this byline so I threw this in there for now; it can be switched out at anytime.

3. Here in its purest B&W form you can really appreciate the simplicity.

3. Here in its purest B&W form you can really appreciate the simplicity.

4. The reverse B&W utilizing the newly available knocked out version of the rose.

4. The reverse B&W utilizing the newly available knocked out version of the rose.


color

In all the examples below we are using the lightest of the three blues from the swatches which turns out to be Chilly Blue or S500-4. We felt this blue worked best for the design.

5. Color treatment of the logo introducing a pale yellow to accent the rose as well as compliment the blue. Logo accompanied by the right angle embellishments.

5. Color treatment of the logo introducing a pale yellow to accent the rose as well as compliment the blue. Logo accompanied by the right angle embellishments.

6. Color logo on patterned field.

6. Color logo on patterned field.

7. Example of treatments being used in conjunction.

7. Example of treatments being used in conjunction.

8. Another example, this time coasters.

8. Another example, this time coasters.