Alright! First things first, since you guys like the rose direction I decided it needed to be completely redrawn to work well as a logo (in terms of versatility - explained below).
You will also notice that the elaborate container around the rose is no longer with us. Such containers are a good way of working around a logo or illustration that does not have the ablility to be inverted or knocked out. With the new and improved illustration the container seemed unnecessary and actually takes away from the simple, unpretentious aesthetic we are striving for.
For this round I used a different byline "it's a beautiful thing" I think it was just in my head as I worked on the logo. I meant to ask you guys what you were thinking for this byline so I threw this in there for now; it can be switched out at anytime.
In all the examples below we are using the lightest of the three blues from the swatches which turns out to be Chilly Blue or S500-4. We felt this blue worked best for the design.