SVAD at Stormwater 2
After reading going through the feedback I started to push around a few more ideas. Because the department contains a variety of media and disciplines, you will see that I focused on “SVAD” being the main graphical element and crating an art design feel, rather than depicting one aspect of the department.
I have also focused on the overall look of the logo and most of the secondary type is set in Gotham, which is a University approved font, but once we like a direction we can explore other treatments, although Gotham does work well with how versatile this logo set will need to be. I have also gone to a colorless palette as requested.