SVAD 4

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 3. I did some quick tests with this guy too and concluded that I wouldn’t make the best logo.

3. I did some quick tests with this guy too and concluded that I wouldn’t make the best logo.


SVAD 3

 Previous version.

Previous version.


  1. Softer, more organic version.

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1a. Alternate versions for various situations. All these iterations in this section (1) could be used as a system.

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2. This is another version that is more abstract. I ended up coming up with this while considering Laura’s comment of the brush stroke and pixels representing fine art and design/media respectively.

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3. Quick comment from last email.

The design side of me feels that “at stormwater studio” is more balanced and pleasing to the eye. It also mirrors the frequency of “the gallery at” when each word is stacked.

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3a. But that could be remedied by going to 2 lines rather than 3.

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SVAD at Stormwater 2

After reading going through the feedback I started to push around a few more ideas. Because the department contains a variety of media and disciplines, you will see that I focused on “SVAD” being the main graphical element and crating an art design feel, rather than depicting one aspect of the department.

I have also focused on the overall look of the logo and most of the secondary type is set in Gotham, which is a University approved font, but once we like a direction we can explore other treatments, although Gotham does work well with how versatile this logo set will need to be. I have also gone to a colorless palette as requested.

 1a. I like this mark for its simple yet complex form that is well balanced, as great contrast and would supply all the versatility we need.

1a. I like this mark for its simple yet complex form that is well balanced, as great contrast and would supply all the versatility we need.

 1b. Same mark but playing with different or more complex shapes.

1b. Same mark but playing with different or more complex shapes.

 2. I did explore the architecture route. The Stormwater building definitely has a more modern and has elements that translate well to graphics (as they use with their own logo). The McMaster Building has some very nice features, but more contemporary (not sleek or modern as we are going for.) I played around with the the roofline of the front of the building but did not have much luck, especially with the various configurations the type needs to be laid out. Perhaps there is a feature you guys know of that will work well for a less “lawyer” look that I kept landing on…

2. I did explore the architecture route. The Stormwater building definitely has a more modern and has elements that translate well to graphics (as they use with their own logo). The McMaster Building has some very nice features, but more contemporary (not sleek or modern as we are going for.) I played around with the the roofline of the front of the building but did not have much luck, especially with the various configurations the type needs to be laid out. Perhaps there is a feature you guys know of that will work well for a less “lawyer” look that I kept landing on…

 3. Again just attempting to inject “visual art and design” into the acronym.

3. Again just attempting to inject “visual art and design” into the acronym.

 4a. Different approach. I could see this also going a similar route as the MIAD example you sent over, where each letter has its own treatment.

4a. Different approach. I could see this also going a similar route as the MIAD example you sent over, where each letter has its own treatment.

 4b. Stacked version,

4b. Stacked version,

SVAD@Stormwater

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