Final branding tweaks

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Shealy Dental Clinic Round 2

I continued to work with the monogram from round one. The focus was to soften up the mark to make it more inviting but not to lose any integrity and maintain a sense of professionalism.

I still want to explore the mark some more but wanted to share the progress up to this point. So below you will see the newly formed mark with a variety of color pallets that. The last image begins to show additional logo locks and the possibility of adding other elements, in this case the tooth. These area will be further explored in the next round as well.

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Shealy Dental Clinic Round 1

I have collected some of my favorite marks from the initial conception phase. I added some brief explanations but don't want to overload you with information, since we are just trying to gauge which direction to get started.


1a - This direction would utilize a mono gram for the logo, as to avoid over-used dental imagery. Since the name of the company is based on a name, the use of a monogram even seems more appropriate.

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2. There seems to be a ton of dentistry logos out there so finding a super original mark is pretty difficult. In this direction I wanted to take the tried and true tooth, but instead of illustrating it as the symmetrical, flat weightless icon I was finding in my research, I wanted to make it slightly abstract and with the illusion of volume.

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3. This is an example of going with a wordmark for the logo instead of an icon. In the web mock up I did throw the previous icon on there to show that it could also be paired with a mark.

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4. This was something I was playing around with. Although I was surprised that I didn't come across this concept while searching around, I do find it hard to believe that someone has not done something similar.

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