the Scout series label
So we have a couple of directions for you to take a look at.
The first being the idea of using some vintage scout imagery. The illustration you attached as an example is actually a pretty famous Norman Rockwell painting, so unfortunately we might be taking a gamble using it without paying royalties.
I did however dig up a fun old copyright free Scout illustration that could be interesting (below on right.)
The other direction we wanted to show Im call the "Patch Label". Basically the label mimics the shape and look of old Scout Patches. The Patch could been seen as a trophy in that it is something the Scout receives for an accomplishment.
This direction could spill over into some interesting merch as well, the most obvious being patches!