Network with Moore 3 - postcard

Using those three colors, the best combination for contrast and readability is garnet and black on a white background. See below on the new proposal for the postcard layout.

 1. Garnet and Black on White background

1. Garnet and Black on White background

 2. Possible shirts

2. Possible shirts

 3. New Postcard layout.

3. New Postcard layout.

 3a. This still uses a tiny pop of yellow.

3a. This still uses a tiny pop of yellow.

 3b. Back with pop of yellow.

3b. Back with pop of yellow.

 3c. Postcard layout with no yellow.

3c. Postcard layout with no yellow.

 3d. Back with no yellow.

3d. Back with no yellow.

 4. This layout could even work if you wanted to vary the cards and brochures from city to city or perhaps year to year using the secondary colors.

4. This layout could even work if you wanted to vary the cards and brochures from city to city or perhaps year to year using the secondary colors.


Network with Moore 2

I wanted to try something a bit more eye-catching and memorable.

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I did attempt to develop the previous idea past the arrows, but was not happy with any of the results.


Network with Moore

Thinking about what we talked about in our meeting, what has already been done, and what I learned while researching the school and similar events, I started pushing around a couple of ideas.

One of my main concerns was to have a fun and approachable feel while maintaining a clean professional look. Not to mention something that would look good on a shirt or a cup.

I also wanted a sense of movement, of coming and going, of covering and connecting.

Something I liked about the previous work was the use of the font "Archer". I have always appreciated Archer for it's non-pretentious yet scholastic aesthetic, so you will see that font throughout these concepts.


 1. I like this direction because it has that senses of movement I mentioned. To me, it also has a hint of "global" or "international". The arrows also work well used as supporting graphic elements.

1. I like this direction because it has that senses of movement I mentioned. To me, it also has a hint of "global" or "international". The arrows also work well used as supporting graphic elements.

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 2. This direction is less conceptional and focuses more on just being a cool/clean/professional mark.

2. This direction is less conceptional and focuses more on just being a cool/clean/professional mark.

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 3. This is an earlier iteration of the first. I wanted to include it since it has a different feel without being that different.

3. This is an earlier iteration of the first. I wanted to include it since it has a different feel without being that different.

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 4. Interesting marks that cropped up while developing the other main marks.

4. Interesting marks that cropped up while developing the other main marks.