Qket-Za Label 1

Here is a concept we have been playing with after considering the shape of the bottle, the wrap-around label, and Octavio's comments on the Pyramid at Chichén Itzá.

This is a design concept for the main label, I haven't focused on all the info that is required yet or small details. There is also some placeholder copy on the right side.

1. A 360° view of mock-up.

1. A 360° view of mock-up.

2. The flattened label creates an interesting shape itself. You will notice the side flaps are slightly drooped down to accommodate the tapered bottle (so that they are straight as they wrap around the bottle.) You will see the reason for the shape a few images down.

2. The flattened label creates an interesting shape itself. You will notice the side flaps are slightly drooped down to accommodate the tapered bottle (so that they are straight as they wrap around the bottle.) You will see the reason for the shape a few images down.

3. Close up of the front. I have the serpent in color at the moment, but also believe it would look stunning in foil.

3. Close up of the front. I have the serpent in color at the moment, but also believe it would look stunning in foil.

4. This is the reason for the oddly shaped flaps. I wanted them to make the shape of a Mayan/Aztec pyramid (the one shown is at Chichén Itzá - from the video.) The pyramid shape is also depicted on the front above "1005 Blue Agave)

4. This is the reason for the oddly shaped flaps. I wanted them to make the shape of a Mayan/Aztec pyramid (the one shown is at Chichén Itzá - from the video.) The pyramid shape is also depicted on the front above "1005 Blue Agave)

5. I attempted to mock up the reverse side printing, but it is fairly difficult to see through the textured glass.

5. I attempted to mock up the reverse side printing, but it is fairly difficult to see through the textured glass.

6. Bottle shot. In the photos, above the "reposado", you will see that I was using a feather (from the serpent) as a sub mark, but in the digital images I have since changed it to an agave icon.

6. Bottle shot. In the photos, above the "reposado", you will see that I was using a feather (from the serpent) as a sub mark, but in the digital images I have since changed it to an agave icon.