Jared Kessler Creative Sketches
I had a lot of fun reading through all the info you supplied and working on these concepts. These are quick digitized version of my favorite pencil sketches so they will have a finished look.
One thing you will notice is that I am focusing more on initial concept so the type will not be that varied in this round. All of these marks are going to be paired with the fonts you mentioned in your word dock, Futura Bold, and a few with Century Schoolbook.
Same goes for color at this point. In stead of doing standard black and white I used some combos you mentioned in the questionnaire - Gold, white, black (although I used more of a cream and trans black) and a couple have some crazy bright cyans, magenta, and yellow.
I will start things off with some monogram concepts. The conjoined J K combo not new to your previous logo versions, but I thought there were still some styles that had not been explored
2. Here we get into some of the imagery you mentioned in the questionnaire, the lion. Exploring existing lion mark I began to get a little nervous of creating something new and still visually interesting, but the results are very promising!
I wanted to hit on certain qualities and symbolism while avoiding others. Focusing on the quality of your work and confidence you have in your work and yourself. Basically the creative and leadership traits.
3. Version 2 of the lion concept. This one utilizes the bolt in the main mark. I really like the combination or lion traits and the bolt, which to me includes spontaneity, liveliness, unpredictability and a hint of badassery.
4. Lastly we have my attempt at creating a lighning bolt icon that is actually original. After a lot of googling I haven't seen anything exactly like what I came up with.