Gedigan Branding // Round 1
Gedigan is a fine art publishing house working collaboratively with up and coming artists to produce high quality serigraphic editions. The focus of any fine art publisher or gallery is on the work being produced or shown - the branding in this case just serves to legitimize and frame the art. With this in mind I thought the logo should be clean, simple, unobtrusive, contemporary, and professional.
The primary wordmark is set in MN Latin - a sort of hybrid sans-serif that feels both classic and new at the same time.
The 'slash' references the editioning of prints, while also functioning as a versatile graphic element (more on this later)
A fern is a hardy, prehistoric plant that has survived and endured for decades. A fern leaf is a single thing made up of many identical things, the same way a print edition is one thing made up of many identical copies.
monogram + wordmark combo
Further exploration of the slash and how it can function as a graphic element - the angle itself can become a brand asset.
Collaborative branding with artists.
Gedigan seal - could be nice as an embossed stamp.
editioning marks
Typographic study - MN Latin paired with Letter Gothic for a clean contemporary look (note the slash as a background element).
clean + simple apparel concepts - imagine whoever is running the booth at an art fair wearing this...
other fine art publishers' logos for reference.
publishing vs editions
Typographic study - MN Latin paired with Letter Gothic for a clean contemporary look (note the slash as a background element).
