FILM & MEDIA STUDIES LOGO ROUND 1 3/10/16

Here are some more refined ideas and directions for the logo, some of these are based directly on the sketches we sent earlier and some were developed via further exploration of those concepts. These should all still be considered works in progress, once we settle on a direction we can continue to refine it into a finished mark! Right now we just have everything in black and white - I think it gives it a really cool minimalist contemporary feel, but we can definitely mess around with some color options for the sake of exploration. If you click the little arrows on the image it will show you the logo on a black background too. 

OPTION 1

The idea here is pretty straightforward - a nice sturdy, simple rhombus to represent the screen in all its forms. The perspective gives the whole mark a nice sense of movement and leads your eye smoothly from left to right.

OPTION 2

This concept is similar to the above in that its just a simple, geometric representation of a screen. We thought it would be cool to design a logo that could be off (the top version) or on (the bottom version). The graphic simplicity combined with the extended sans serif font gives the mark a nice vintage feel, which works well for the media history aspect of the program. 

OPTION 3

Option 3 is a logo system with a few different versions that all work together. These could all be used interchangeably so you have slightly different logos on everything while maintaining consistency and brand recognition. Media is rarely static so why should a media logo be? This mark is based around the square - representing the screen, pixels, a canvas, etc... The repeating lines are a nod to timing & sequence, providing a nice rhythm for the type to sit in. 

 

OPTION 4

This is probably one of the most 'traditional' solutions. An abstract, stylish, modern F dropcap created by a single interlocking line. The interconnected nature of the mark suggests collaboration and togetherness, while the square shapes and grid layout recall both digital pixels and analog film sprockets. 

OPTION 5

Here we have another solution derived from the same line of thinking explored in Option 3. This flexible logo system has an avant-garde and nontraditional feel to it. The system is composed of each word contained in a simple box, and then placed in different geometric arrangements. A big advantage of a system like this as that you have tons of options so you will have a logo for any situation. The simple shapes and building block style give the whole thing a playful and cheeky feeling.

OPTION 6

This is another abstract geometric direction. The square represents the screen, and the repeating horizontal lines the content. The circle in the center could be interpreted as a lens, an eye, or maybe even a head/face to represent the viewer. The circle is literally engaged with the content, an apt representation of how one will study and analyze media while enrolled in the program. This mark also has a cool vintage feel to it, while still being contemporary and cool.