Made in Columbia SC Graphic
Knowing the results of this project would be used in multiple applications we wanted to make sure it could be manipulated fluidly.
Our concept was to choose a symbol that represents Columbia. This symbol needed to be well known and easily recognized, show Columbia in a positive and inviting light, and translate well into illustration. Something classy and not cliche. We thought the Gervais Street bridge fit perfectly into all of those requirements.
Using the new brands color pallet we illustrated the bridge scene in a vintage travel / national park style. The "Made in" type is set in the same font from the Columbia Brand "Connector" type, and "Columbia SC" in Giorgio Black directly from the guidelines.
***Note - Everything below should be considered a well rendered sketch. Many areas still require work.***
3. This slide show contains some possible options for the sticker. One with a die/kiss cut stamp boarder and one straight edge.
4. This is a less "official" sticker option. The third slide shows the tab idea we talked about at the meeting. Thinking about the variety of products these may be used for, it might be wise to do two sizes. (more on that farther down in "6".)
6. These slides show the size differences. The small one is 1.5" tall, this could work for products of many shapes or sizes. The larger ones are 3" tall (as mentioned in the questionnaire) I think these could work on some larger products but could also be used as tags (like the 3rd slide in "4") or as hand outs/goodie bags etc.
7. We also wanted to make sure the graphic could translate to shirts, bags, or any other time you are limited to a couple colors.
8. This limited color pallet could also work well for something like a print or poster. We have this set up saying "Come to" like a travel postcard, since it would make more sense on a poster that you would hang in your home/office than "Made in".