This round is pretty straight forward. We will show how we have progressed the sketch chosen in round 1.
1. The sketch from round 1.
2. We brought the sketch into Illustrator and redrew everything by hand with a tablet. This way we have a nice crisp editable image that can be printed tiny or on a billboard, but still have the hand done element.
3. This starts to introduce some color. The color layer is purposely misaligned to enhance the hand made aesthetic.
4. Another color version with a non white background and some more texture/distressing added to the logo.
5. This color way utilizes different outline colors, aligns the color layer with the outline layer and displays different font choice. The "organic farm" is from the first sketch, in digital form.
6. Here is a quick mockup, to show what the logo could look like an applied situation.