Barrier Island Oyster Co.
Thoughts on oyster imagery:
Although it makes sense to want to use oyster related imagery, it really seems to be overdone when it comes to oyster company logos. Plus, it is possible to introduce secondary imagery into a brand, for example having an oyster icon that could be used in conjunction with the main mark.
We believe it is important to focus on aspects of your brand that set you apart from or above your competition. After learning more about you and Jared’s operation, it is obvious that you are different in that you are concerned with environmental impact. By consciously practicing non-harmful growing methods you are protecting the waterways and ultimately the sea. From here you would need a way to convey that sense of protection in the branding. Fortunately, you cover that in the questionnaire with your fondness of nautical mythology; Neptune or his Greek predecessor Poseidon, god and protector of the sea.
By using his imagery in your branding your efforts and ideals are then strengthened and personified by a recognizable and well known entity which is already the embodiment of protecting and caring for the sea.
Next hurtle would be using his likeness in an original and unique way and still conveying the meaning you want to get across. By far the most common depictions of Neptune/Poseidon is majestically posing in regal fashion or viciously brandishing his trident against seen or unseen foes. These speak to his rank and power, aspects that are of no concern to a small eco-conscious oyster company. What we want to tap into is his strong affinity to the sea and his unyielding devotion to its well being. After several sketches of his profile, his beard and hair were flowing into waves making me think of their symbiotic relationship. It was this coexistence, this relationship of give and take, that I felt was related to Barrier Island Oyster Co’s own relationship with the sea.
You can see how it evolved below.
7. Shirt mock ups
8. Various other mock ups.