1220 artisan spirits

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See below for a handful of sketches. From here we wanna make sure our interpretation of the questionnaire was coherent with your vision. Feel free to pick out any aspect of what you see below to comment on. You could like or hate all of it, but knowing that will help us moving further.


1. This is a pretty simple concept that uses established symbolism but in an updated clean style. You could say vintage theme modern feel.

1a. This is the original sketch, here you can see that we intend to eventually have some nice custom type for the "1220".

1a. This is the original sketch, here you can see that we intend to eventually have some nice custom type for the "1220".

1b. I decided to digitize this one further since the sketch didn't quite convey the intended style. Here the type is a standard font, but I would see a custom type treatment for the 1220 so that it could even stand on its own and be easily recognized as your brand.

1b. I decided to digitize this one further since the sketch didn't quite convey the intended style. Here the type is a standard font, but I would see a custom type treatment for the 1220 so that it could even stand on its own and be easily recognized as your brand.

1c. Throwing "artisan spirits" in there. You may also notice the drop in the eye symbolizing the distillation process (one drip at a time)

1c. Throwing "artisan spirits" in there. You may also notice the drop in the eye symbolizing the distillation process (one drip at a time)

1d. I would see this direction being closer to the clean Koval label look and would go really well with custom patterns (the background pattern shown here is actually stock.)

1d. I would see this direction being closer to the clean Koval label look and would go really well with custom patterns (the background pattern shown here is actually stock.)


2. This direction actually introduces the idea of writing out "twelve twenty" and relies on a much more illustrative style. I could see this direction being really rustic and vintage lookingOR tight and clean like the digitized version in 1. Although the main logo would be written out I think this direction would utilize a bank of "1220" graphics throughout the branding.

2a. Original sketch. This orminental style would spill over into other aspects of the brand including custom patterns, borders and supporting graphics.

2a. Original sketch. This orminental style would spill over into other aspects of the brand including custom patterns, borders and supporting graphics.

2b. Throwing "artisan spirits" in there, as well as paring the lock up with another way to write "1220". Could be fun to have different versions of 1220 throughout, or even a made up runes like a code.

2b. Throwing "artisan spirits" in there, as well as paring the lock up with another way to write "1220". Could be fun to have different versions of 1220 throughout, or even a made up runes like a code.

2c. Playing around with roman numerals "12" "20"

2c. Playing around with roman numerals "12" "20"

2d. This is an earlier version of the written out concept which would be a less embellished.

2d. This is an earlier version of the written out concept which would be a less embellished.

2e. quick sketches of 1220 that could be used in conjunction with a main logo. For example on the back of a label or on a bottle neck closure or atop a cork?

2e. quick sketches of 1220 that could be used in conjunction with a main logo. For example on the back of a label or on a bottle neck closure or atop a cork?