1220 Label Update
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I am becoming somewhat consumed in this project. At first I was confidant that the concept would almost build itself and I would almost sit back and watch it happen. When I realized that was not quite the case I knew I had to go back an rethink things.
The minimal time we spent on first step was hurting the label development. But now, having played with the label some, I knew I could revisit the logo step and create something to bring them together.
Going back to the core concept of depicting 1220 as a mysterious secret society, I wanted a simple mark for 1220 itself to work with and brand the other components that came out of the first round of branding.
I ended up with a "seal" of sorts, with a cryptic 1220. A mysterious symbol.
Treating that as a stand alone "bare" version of the logo, I then took some of the prexisting element to create an official, yet still ambiguous, lock-up. Here I also started to introduce the feeling of secret coded messages, with "artisan spirits" repeated but flipped, and certain characters right side up or with strange accent marks. The bottom version also adds some extraneous accents for a more vintage feel. I was hoping this gave off a decoder tool or ring.
Here we combine everything into label form (On a more blue tinted bottle and on a round version like hardshore.). I added some copy in there just to show a route we could take in giving the product an identity.
The yellow metallic areas would be foil.
Thinking of the more simplistic Hardshore label.